How I Made it in Marketing Leadership Transformation: Come in quietly (episode #69)
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Perhaps you’re a key business leader and just acquired a company. Or maybe you’re starting your first job right out of college.
Either way, you had to find a way to be effective with your new team. How do you do that?
I love our latest guest’s description of how her CEO handled new brands after an acquisition – “he came in quietly.”
Not throwing your weight around or boasting about how great you are and all the wonderful things you will do.
He came in quietly.
I discussed that lesson, along with many more lesson-filled stories, with Lauren Pasquale Bartlett, CMO, Ingenovis Health (https://www.ingenovishealth.com/).
Ingenovis Health has tripled in size in two years, reporting $2 billion in annual revenue in 2022.
Barlett manages a team of 30 across eight brands.
Stories (with lessons) about what she made in marketing
Some lessons from Bartlett that emerged in our discussion:
- Understand the varying needs and perspectives of the stakeholders
- Build trust and consensus cross-functionally
- Trust in your knowledge and capabilities
- Take a bulldog approach
- Pair a strong work ethic with a sense of joy in accomplishments
- Stand right beside your team when they face obstacles
- Come in quietly
Related content discussed in this episode
Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)
Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (podcast episode #52) (https://www.marketingsherpa.com/article/interview/marketing-advertising)
Marketing: High growth can be excruciating (podcast episode #64) (https://www.marketingsherpa.com/article/interview/marketing-growth)
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65) (https://www.marketingsherpa.com/article/interview/strategy)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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