Bloomberg Businessweek

Barnes & Noble CEO James Daunt on Reviving an Iconic Brand

Jan 12, 2026
James Daunt, CEO of Barnes & Noble and managing director of Waterstones, shares insights from his experience revitalizing bookstores. He discusses the impressive rebound of the book market post-COVID and the resurgence of independent bookstores. Daunt highlights the importance of community-focused store experiences and tailored inventory, driven by local teams. He touches on trends like BookTok-driven classics and the integration of diverse products to enhance customer engagement. Finally, he reflects on the future of Barnes & Noble, including potential IPO discussions.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Book Market Has Rebounded

  • The book market has rebounded since COVID and readers rediscovered physical books.
  • Independent stores and improved chain operations both helped revive in-person book sales.
ADVICE

Give Stores Curatorial Control

  • Hand decision-making power to individual store teams and let them curate for their community.
  • Remove rigid chain rules and trust store teams to create better, localized bookstores.
INSIGHT

Book Selling Is A Skilled Trade

  • Book selling is a vocational trade that requires learned skills and experience.
  • Some stores excel while others lag because training and experience remain incomplete.
Get the Snipd Podcast app to discover more snips from this episode
Get the app