Grow Your Video Business 439. When Value Beats Hourly Rates and Accelerates Your Business Growth with Sam Hanson
Sam Hanson shares his journey from leaving a 10-year job to starting his own motion design business that's doubled every month, offering insights on finding your worth as a creative and the importance of genuinely helping clients rather than just focusing on billing hours.
Key Takeaways- Understand your value by asking clients what solving their problems is worth to them - don't just set an hourly rate based on what you think you deserve
- Being helpful, cheerful and consistent creates relationships that lead to more work - Sam's biggest clients keep giving him more projects because he makes their lives easier
- Having a community of supportive peers (like a mastermind group) provides the encouragement and accountability needed to take risks and grow your business
Sam Hanson is a motion designer and founder of Unlidded Co., focused on helping brands repurpose existing content and create motion graphics that bridge the gap between static design and video. His work helps build a cohesive, consistent brand narrative across platforms, drawing on over a decade of experience he finds brand design with live action.
In This Episode- [00:00] Welcome to the show!
- [04:24] Meet Sam Hanson
- [06:16] Mastermind Retreat Takeaways
- [10:50] Mastermind Group
- [22:31] Value Based Pricing
- [28:51] Helpful Softwares for Business
- [31:15] Discovering Your Value
- [44:49] Connect with Sam
- [47:28] Outro
"Find out your worth and then believe in it. Like if you've gotten paid more than you think you're worth before and you actually delivered and then that person's happy, don't go back from that because you can do that at that same level again and again." - Sam Hanson
"My takeaway is that people are way more encouraging than you are to yourself. And that was a huge, huge boost for me." - Sam Hanson
"You don't need to figure out your worth. That's what that project's worth. That's what solving this problem, that's what it's gonna be worth for them." - Ryan Koral
"The best advice I can give to myself is to keep going. Sometimes things are really hard and they don't need to be. And even if they feel like that, it seems like it just keeps getting better." - Sam Hanson
Guest LinksBook a call with Sam Hanson - he'd love to connect with fellow creatives and business owners!
Find Sam Hanson on Facebook | Instagram
Connect with Sam Hanson on LinkedIn
LinksFind out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram