#22 - Brian Grasso: Transactional VS Transformational

Nov 30, 2021

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EPISODE 22

Brian Grasso: Transactional VS Transformational Prospects

In the 22nd Episode of The Strength Connection Podcast, Mike and our special guest speaker and author of Mindset Matters Most and Audacity Of Success, Brian Grasso will talk about people buy how you make them feel, the importance of emotional intelligence for athletes, as you go your business goes, Brian’s business strategy, and the difference between Transactional VS Transformational prospects

Join us in this insightful and captivating talk!

In this chapter you will discover:

(2:00) Introducing our special guest speaker and author of Mindset Matters Most and Audacity Of Success, Brian Grasso

(4:30) “It’s ok to look in the mirror, and realizing that maybe we’re not as good job as we’re capable to” - Brian Grasso

(8:10) It’s not about information

(8:55) People buy how you make them feel

(9:30) “Retention is not preventing people from leaving, it’s constantly giving them a reason to stay” - Michael Kurkowski

(14:00) The importance of emotional intelligence and mindset for athletes

(19:30) Be consistent, be happy, be accomplished

(23:40) What was the feedback of the athletes when they just started with this?

(25:00) People love being feel, seen and heard

(28:00) The legacy of Kobe Bryant and his alter ego

(32:00) How easily you can lose connection with your spouse and kids if you don’t scheduled a time with them

(36:20) When you take care of yourself everything goes better

(36:40) “As you go your business goes” - Brian Grasso

(36:45) Transactional VS Transformational prospects

(39:50) Audacity Of Success book by Brian Grasso

(40:00) “We are not pushed into action by thought, we are pulled by feel” - Brian Grasso

(40:30) You can’t separate mind and heart

(46:00) The power of culture in business

(47:00) where do you want your business to be in 1 year from now

(47:40) Where you need to be in 90 days

(48:10) “Entrepreneurs think too much, they don’t act enough” - Brian Grasso

(54:40) Instant gratification and noise all over the place

(58:20) Get sunshine

(58:50) Control how you wake up and how you go to bed

(1:00:00) Change is inevitable, but we try not to change

(1:02:00) Where to reach out to Brian Grasso? https://web.facebook.com/brian.grasso

(1:02:30) Mindset Matters Most and Audacity Of Success, Brian Grasso https://www.amazon.com/Mindset-Matters-Most-LIMITATIONS-SELF-DOUBT-ebook/dp/B01E2NUS0W