Wisdom From The Top with Guy Raz Tiny Habits, Big Rewards: BJ Fogg
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Jan 10, 2024 
BJ Fogg, founder of Stanford's Behavior Design Lab, shares insights on creating good habits. Learn about the Tiny Habits Method, designing golden behaviors, and the importance of celebrating success in habit formation. Discover how to untangle unhealthy habits and develop new habits by feeling good about oneself.
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Early Habit Design
- BJ Fogg's Mormon upbringing emphasized purposeful behavior and habit formation.
- He used a rock under his pillow as a prompt to remember to pray, illustrating the power of prompts.
Design Thinking and Habits
- BJ Fogg blends scientific research with design thinking to understand habit formation.
- He believes creating habits is a design opportunity, not just relying on willpower.
Fogg Behavior Model
- BJ Fogg developed the Fogg Behavior Model: behavior happens when motivation, ability, and a prompt converge.
- This model clarifies what causes behavior, including habits.