Black Paper Party's Madia Willis on Product Development, Licensing, and Retail Success

Jul 16, 2024

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This week, Morgan DeBaun is joined by Black Paper Party co-founder Madia Willis to discuss all things retail success - from product development and licensing to navigating the seasonal product market.

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In the episode, Madia reveals the process of transforming creative ideas into products that stand out on the shelves of major retailers. She discusses Black Paper Party's approach to capitalizing on trends and how the brand utilizes licensing to expand their product range and brand awareness.

Madia opens up about the challenges of a seasonal business, sharing how Black Paper Party handles uneven cash flow and a fluctuating team throughout the year. She also divulges what potential growth looks like for a company that is already featured in some of the biggest retailers, explaining that the goal now is saturation.

Morgan and Madia explore the dynamics of working with co-founders and the value of having a board to help in decision-making. They also address the difficulties Black-owned businesses have faced in the past few years, including being dropped by major retailers due to low sell-through rates.

This episode offers a valuable look at the inner workings of a thriving seasonal, product-based business! Tune in, and be sure to leave a rating and review on Apple Podcasts to show your support of The Journey!