

212 - The Laws of Creativity — with Joey Cofone
18 snips Oct 26, 2022
Joey Cofone, Founder and CEO of Baronfig and author of "The Laws of Creativity," returns to discuss the nuances of creativity. He shares why embracing your uniqueness can lead to greater self-expression and creativity. Joey stresses the importance of defying societal norms and nurturing instincts from a young age. Through inspiring anecdotes, including the transformative journey of Jan Ertz-Matzeliger in shoe manufacturing, he highlights how breaking barriers can unleash innovation. Listeners will gain insights on framing questions to tackle challenges and fostering genuine creativity.
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Bill's Story
- Joey Cofone's grammar school friend, Bill, excelled at art but was pressured into other careers.
- This injustice inspired Cofone to promote creative arts and demonstrate their viability.
NASA Study
- NASA's study revealed 98% of 5-year-olds are creative geniuses, dropping to 2% in adulthood.
- This drastic decline suggests our culture systematically suppresses creativity in children.
The Worm
- In first grade, Cofone colored a worm, realizing his work lacked originality.
- Using leftover paper scraps, he added unique details, receiving praise for his innovative approach.