Season 17 | Ep 194 | Non-Linear Agency Growth with Taylor Frame

Aug 1, 2025

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Are you in the messy middle of growth, struggling to scale sustainably, or just craving more freedom without dropping balls?

In this episode of The Agency Blueprint, I’m joined by Taylor Frame, co-owner and CRO of Best Practice Media, to discuss everything from systems building and team autonomy to the emotional rollercoaster of entrepreneurship. He opens up about what it takes to scale a successful digital agency from launching over 100 e-commerce brands to six-figure months to building a team of 30+ full-time staff.

Listen in to learn the importance of time tracking, SOPs, and team delegation for service-based agency owners. You will also learn the importance of surrounding yourself with business-minded peers who understand your struggles.

Key Questions:

[01:18] How was your journey through Best Practice Media, and how was it different from your first agency?
[09:55] What does grit actually look like when the results don’t match the effort, and clients still walk away?
[17:00] What do you do when you feel like you're in the "swamp" of business, when nothing is going right, and you're getting hit left and right?
[22:45] Do you run your agency by the numbers — and if not, how can embracing metrics give you clarity?
[32:02] If you could go back to when you were earning $20K/month as a freelancer, what advice would you give yourself?”

What You’ll Discover:

[01:33] How Taylor “accidentally” became an agency owner and why systems and infrastructure are non-negotiable for true growth.
[05:03] How self-limiting beliefs around systems can become your ceiling and hold everyone back.
[08:03] How to use the 1-3-1 model to train your team to bring you clear problems, multiple solutions, and a recommended decision.
[10:20] The mental toughness required to run a service business, even when clients leave despite strong results.
[14:22] How separating business success from personal worth can be essential to staying sane and grounded as a founder.
[17:36] The mindset and tactical frameworks needed to get you off the trenches of difficulty and stabilize your agency.
[20:58] The importance of building a culture of systems to protect your team’s bandwidth and prevent burnout.
[23:11] The three sets of numbers Best Practice Media uses: P&L for fiscal health, client health scores, and team bandwidth tracking.
[28:15] How to define success from the client’s perspective to stay aligned and measure the right outcomes.
[29:50] How Taylor’s agency is investing in AI to remove repetitive tasks from the team's plates, enabling them to become strategic thinkers.
[32:14] The power of documenting everything with SOPs and always working to get things off your plate.
[35:18] The importance of surrounding yourself with other business owners who understand your struggles.

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