[One Question] Marketing a Product featuring Sweet Beans with Maddy Hasulak Founder of Love Grown

Aug 28, 2018

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Today we have Maddy Hasulak who is the founder of Love Grown that started in 2009. Love Grown has a mission to make cereals healthier, their tagline is, “Beans for breakfast.” Their cereals are made with a blend of navy, lentil and garbanzo beans with flavors such as Chocolate and Strawberry Power O’s. In addition to cereals for kids and adults, they also have ancient grain granola and regular granola. They can be found in thousands of stores across in the US such as Sprouts, Kroger, Whole Foods, Safeway, Natural Grocer, and many more.

Here’s a glimpse of what you’ll learn:

[1:25] Jeremy introduces his guest, Maddy Hasulak.
[3:00] What has allowed Maddy to successfully market her product to retailers?
[4:30] Maddy talks about the ecommerce angle for her brand.
[6:00] What was the process of acquiring the Love Grown domain name?
[8:00] Maddy shares a low point faced along the way.
[10:00] Proud moments on the journey.

In this episode…

What does it take to develop and market a product that utilizes sweet beans? Usually, the last thing you think of when it comes to beans is sweet, right? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Maddy Hasulak. In her conversation with Jeremy, Maddy opens up about getting her Love Grown products on the shelves of grocery stores, why she provides an ecommerce channel for her products, how she acquired the Love Grown domain name, challenges faced along the way, and much more! You don’t want to miss a minute of this fascinating episode featuring Maddy and Love Grown!

As the health food industry continues to grow, many entrepreneurs are looking for ways to jump on the wave and build momentum. Then there are leaders like Maddy Hasulak who work hard to create healthy food products because they care about what they eat and they want others to care about their health too! Maddy and her team at Love Grown have created a whole line of innovative products that can coax even the staunchest critic to give it a try. It sounds crazy to think of breakfast cereal made with sweet beans but they’ve done it! Make sure to check out the full line up of products from Love Grown by clicking the link to their website located at the end of this post!

Are you prepared for adversity as you build your business? Seriously! If you don’t think that adversity will come your way, you are kidding yourself! One of the most constant truths in the business world is the fact that difficult times will come. The question you have to wrestle with is, are you prepared for it? Maddy Hasulak wasn’t completely prepared for the challenges that came her way but she was willing to adapt and learn from them. As she built Love Grown from the ground up, Maddy was prepared to do whatever it would take to make sure her business would keep going. Today, Love Grown is a thriving business with a hopeful plan for the future. What can you learn from Maddy’s story?

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