Influencers are getting hired by smaller cities to attract new residents and generate revenue

During the COVID-19 pandemic, the demographics of cities shifted. As stay-at-home orders, remote work and bubbling reduced social interaction, and restaurants, venues and arts destinations shut down temporarily, people started reconsidering their decision to remain in a big city. We spoke with two urban theorists about why people were leaving larger cities for smaller ones, how authenticity was marketed using social media influencers, and why smaller and mid-sized cities are underrated.

Featuring Avi Friedman, a professor of architecture at McGill University in Montréal, Canada, and David A. Banks, lecturer in the Department of Geography and Planning at the University of Albany in New York, US. 

This episode of The Conversation Weekly was produced and written by Mend Mariwany who is also the show's executive producer. Sound design is by Eloise Stevens, and our theme music is by Neeta Sarl.  Full credits for this episode are available here. Sign up here for a free daily newsletter from The Conversation.

Further reading: 

• Kampala, Kigali and Addis Ababa are changing fast: new book follows their distinct paths
• To build sustainable cities, involve those who live in them
• The era of the megalopolis: how the world’s cities are merging
• As big cities get even bigger, some residents are being left behind