The Thriving Dentist Show Profit Killers in Your Practice You’re Probably Ignoring
Sep 3, 2025
Discover hidden profit killers in your dental practice, from mishandled new patient calls to weak treatment follow-ups. Learn why effective call conversions are crucial, aiming for a 70% target to maximize bookings. Explore strategies for following up on unscheduled treatments and how gentle reminders can turn high-value opportunities into profits. Internal marketing techniques like in-office visuals and patient education are discussed to enhance case acceptance. Pro tips on tracking key metrics and reducing reliance on PPO patients round out this insightful discussion.
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Fix Mishandled New-Patient Calls
- Measure and improve your new-patient call conversion rate proactively.
- Train phone staff and review recorded calls to raise conversions from ~28% to 70%+.
From 25% To 75% Conversion Case Study
- Gary described a client who got 50 calls a month but only booked 25% and improved to 75% after training.
- That raised new patients from 12 to 38 monthly without buying ads.
Systematize Gentle Treatment Follow-Up
- Follow up on asymptomatic and high-value treatment by text or soft calls.
- Aim to schedule the treatment or at least the next hygiene visit and flag records for future follow-up.