Future Commerce *TEASER* Skechers Goes Gooner
Aug 25, 2025
Dive into the world of provocative advertising as the discussion centers on a bold Skechers campaign that's shaking up norms. Explore the unexpected rise of sexualized content in ads and the public's reaction to it. The conversation also delves into how brands leverage celebrity endorsements, with highlights like Bella Hadid’s fragrance. Discover how these endorsements shape consumer identity and reflect deeper cultural implications in today’s market.
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Sexualized AI Ads Are Becoming Mainstream
- Major brands are now testing overtly sexual AI-generated imagery in public campaigns and drawing swift backlash.
- That shift suggests permissiveness around sexualized ads is accelerating after high-profile precedents.
Controversy Amplifies Visibility
- Outrage follows these tests, but visibility often increases after controversy, making tests high-impact.
- Brian Lange and Phillip Jackson note that controversial ads can function as a cultural permission slip for similar future work.
Perfume Made From A Person's Scent
- Phillip recalls niche scent projects that literally extracted a person's sweat and oils to make a perfume.
- He uses the Bella Newman example to illustrate how commerce seeks to consume literal essence from cultural figures.