Success for the Athletic-Minded Man #15 Building a $100+ Million Company with Persistence and Resilience
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Today I bring you Seth Goldman, CEO of Honest Tea. Honest Tea is a $100 million company that rattled the cages of beverage industry giants by introducing a great tasting, low-calorie, organic and healthier option. While that sounds like something that makes sense in today’s market, when Seth launched the company in the 1990’s it was revolutionary. And trying to introduce something revolutionary into an industry as challenging as the beverage market required perseverance and resilience… the kind found in a wrestler.
Honest Tea has since become the nation’s best selling organic bottled tea, being sold in over 100,000 outlets. Seth co-wrote, along with his business partner, a NYT Best Selling book titled Mission in a Bottle.
I first learned that Seth was a wrestler when he wrote an article for Inc Magazine titled “The Secret to Becoming a Resilient Entrepreneur” during the Save Olympic Wrestling Movement. When I reached out to him for this interview, I didn’t know what to expect. What I found was an inspiring person willing to share his amazing story and offer valuable insights into success that change your life.
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About Your Host Jim Harshaw
My name is Jim Harshaw. You and I were both wrestlers once so we’re coming from the same place, which is a good place for us to start. And I know where you’re at. You’re working hard and qualified for what you do but you aren’t getting what you want. You have plans on getting to the C-suite or launching a business but ultimate success seems as far away today as ever. You’re at the right place because you can get there from here.
And I can help.
Who I Am
I’m a speaker, author and former Division I All American wrestler that helps motivated former wrestlers reach their full potential by getting clarity on their what they really want and taking agressive action to lead their ideal life.
I’m a husband and father of four. And I’m a serial entrepreneur. I’ve launched multiple successful businesses as well as the obligatory failed one. I’ve been the executive director of a non-profit and have raised millions of dollars. I’ve worked in sales. I’ve even been a Division I head coach. While I was born in a blue-collar home I have spent my life surrounded by Olympians, CEO’s and millionaires.
Jim Rohn said, “You are the average of the five people you spend the most time with.” I’ve been lucky.
I’ve learned the habits of successful people and guess what. You’re just like them. I know because I know your type. You’re programmed for hard work, which is a prerequisite for success, but you’ve never been shown how to use what you know to create the life you want with the tools you have.
I will show you how.
Why You are Here
You were a wrestler. You’ve trained and competed in the world’s toughest sport. You’ve set goals and maybe even set records. You’ve definitely failed and you’ve at some point found yourself questioning if you were on the right track.
You need to understand this: You are far more prepared to succeed than those who’ve not trained, competed, struggled and overcome like you have. That’s the value of your education as a wrestler. You are prepared to be as successful as your wildest dreams will allow.
Here I will teach you, with the help of brilliant minds that have been shaped by the learning that takes place in our sport, to be who you want to be. I sense that you want this because you have read this far.
To take the next step today, click here.
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