GeekWire
Inside the plan to save Zulily, with the star of CNBC's 'The Profit'
Mar 16, 2024
Explore the rise, struggles, and fall of Zulily, along with Marcus Lemonis' plan to acquire and revamp the brand. Dive into the business strategies, leadership philosophy, and potential resurgence of the once-prominent ecommerce platform under new ownership.
24:35
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Quick takeaways
- Zulily's rise and fall showcased the challenges of scaling and competing in the e-commerce industry.
- Marcus Lemonis's strategy of focusing on people, process, and product aims to revive Zulily under Beyond Inc.
Deep dives
Rise and Fall of Zulily
Zulily, a unique e-commerce company founded in 2010, focused on offering limited-time flash sales catering to women, especially new moms. Despite competition from retail giants like Amazon and Nordstrom, Zulily experienced rapid growth, expanding from 157,000 customers in 2010 to 1.5 million within a few years. The company's success led to a billion-dollar valuation and its eventual public listing in 2013. However, issues with scaling and competition, especially in fast shipping against Amazon's model, led to a decline in stock price, ultimately resulting in its acquisition by QVC in 2015.
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