Revitalizing Zulily: A Strategic Acquisition by Beyond

The chapter explores the strategic moves by Beyond Incorporated, including the acquisition of Zulily assets and plans for its revitalization. Insights from Marcus Lamontis shed light on the three Ps principle and potential resurgence of Zulily's original model. Uncertainties surrounding an antitrust lawsuit, challenges in the e-commerce landscape, and the impact of 'The Profit' show host on Beyond's stock performance are also discussed.