Dan Kennedy's Magnetic Marketing Podcast Creating Your Own Copywriting Code
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Aug 16, 2024 Dan Kennedy, a copywriting expert, shares his invaluable insights on creating effective reusable copy templates tailored to any niche. He emphasizes the importance of personalizing your copywriting code to save time and boost sales. The discussion touches on the balance between creativity and driving conversions, revealing how negative reviews can be transformed into opportunities. Kennedy also introduces a structured approach with a 'copy bank' system, showcasing how simple strategies can enhance productivity and creativity in marketing.
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Episode notes
Copy as Salesmanship
- Treat copywriting as salesmanship in print.
- Read your copy aloud to see if it's convincing as if spoken in person.
USA Today Ad Contest Critique
- Dan Kennedy criticizes a USA Today ad contest judged by people he deems unqualified in sales.
- He argues advertising's purpose is to sell, not be art.
Stealing Copy Codes
- Steal the 'copy code' of successful marketers in your niche—the underlying structure, not the exact words.
- This saves you from costly and time-consuming testing.