In recurring revenue businesses, there is one number you absolutely need to be tracking. In this episode, Shana reveals that metric and how to track it.

Key Takeaways

- The one metric you must track in your business (00:54)

- What retention rate means (01:44)

- A simple formula for tracking retention (02:50)

- Why tracking retention is so important (07:04)

Additional Resources:

- Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

- Join the waitlist for my course: https://www.shanalynn.com/course

- Get in touch: https://www.shanalynn.com/connect

- Follow me on IG: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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How to Calculate your Retention Rate