A New Email Metric to Track in 2026 | Bathroom Break #83

Want more replies, but all you hear are crickets?

Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier than ever.

They explain why reply-based engagement is becoming a cheat code for deliverability, how “just reply with a word” outperforms any form fill, and why adding Easter eggs or lightweight personal questions can instantly tell you who’s actually reading your emails.

They break down:

> The reply-rate signal that keeps you out of spam and in the inbox

> The Easter-egg trick that proves people read to the middle of your emails

> Why “reply with GUIDE” beats every landing page for conversions

If you’re a Marketer looking for an easy win to boost engagement, deliverability, and conversions before 2026, this one’s for you. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/