Business Wars Harley and the Biker Wars - Live to Ride | 6
Sep 2, 2019
Harley-Davidson battles fierce competition from Japanese motorcycle manufacturers in the 1980s, leading to a pivotal moment with U.S. import tariffs. The brand evolves, blending nostalgia with modernization to attract younger riders while facing financial struggles. Its transformation from a rebellious icon to a luxury status symbol highlights the shifting dynamics in motorcycling. A vivid look at biker culture and the company's efforts to adapt with electric models adds depth to its ongoing legacy. Can this iconic brand survive the test of time?
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Harley's Plea
- In 1982, Harley-Davidson, facing crushing competition from Japanese imports, requested a tariff from the U.S. government.
- President Reagan granted the tariff, saving the company.
Learning from Honda
- Harley-Davidson visited Honda's U.S. factory to learn their manufacturing processes.
- They discovered a blend of advanced technology and efficient management, key to Honda's higher quality.
Embracing the Biker Image
- Harley-Davidson embraced its biker image, even those resembling outlaw riders.
- Willie G. Davidson, with his biker attire, led this shift, championing the community.