Ep59 | The One Ad Group That Can Explode Your Revenue (How To Convert Dry Needling Leads)

How to Turn Dry Needling Google Ads Leads Into High-Value Patients

Dry needling leads are some of the hardest leads for clinics to convert if you treat them like every other Google Ads lead. But when you understand how these people think and what they actually want they become one of the highest ROI ad groups you can run. Over the last month Jeremy has helped multiple clinic owners completely shift how they view dry needling callers and once they made this mindset change they unlocked the ability to scale their ads profitably instead of shutting them off.

If you want your Google Ads to work especially for dry needling you must sell these leads differently. Today Jeremy breaks down exactly how to do it.

📌 Episode Topics

• Why dry needling leads are uniquely valuable
• The mindset shift needed to convert these callers
• The call script that consistently books dry needling leads
• How to position the evaluation as the natural first step
• Why the real conversion happens in the evaluation not on the phone
• The common mistakes clinics make that kill these leads instantly

🧠 Why Dry Needling Leads Are a Goldmine

Most clinic owners think dry needling leads are "bad leads" because callers often believe they only want one thing. But this belief is what makes them perfect for a cash based clinic. These people:

• Are already expecting to pay out of pocket
• Don't trust traditional PT or have already tried it
• Are actively searching for a progressive non traditional approach
• Want fast relief and something different

In other words they are already searching for you. They just don't know how your model works yet. Once you learn how to communicate with them you can scale your Google Ads dramatically.

🔄 The Mindset Shift You Must Make

The biggest mistake clinics make is trying to correct these leads. If you tell a dry needling caller "dry needling isn't enough" or "you actually need full PT" you lose them instantly. That is the exact clinical tone they are trying to avoid.

The mindset shift is simple:

You must lead with yes.

You align with what they already believe before you teach them anything new. You meet them where they are instead of fighting them.

🗣 The Call Framework That Books Dry Needling Leads 1. Lead with yes

"Yes we absolutely do dry needling. It is part of almost every session here."

This immediately lowers resistance. They feel heard. They feel like they're in the right place.

2. Ask context questions

"Have you had dry needling before? What was your experience like?"

• Gets them talking
• Reveals their real motivation
• Shows you what problem they are trying to solve

3. Establish authority without correcting them

Explain the truth in a way that aligns with what they already believe.

"Dry needling works best when it's used the right way at the right time and on the right part of the muscle. We use it as part of a bigger plan so the relief actually sticks instead of coming back a week later."

This positions you as the expert without sounding condescending.

4. Pivot to the evaluation

"The first step is an evaluation where we figure out exactly where you need to be needled and why that area keeps tightening up. And yes we dry needle you in that first session so you get exactly what you're looking for."

You remove the commitment fear. You give them the outcome they want. You make the next step simple and logical.

🏥 Why the Evaluation Is Where the Sale Actually Happens

Your job on the phone is not to sell a package. It is to get them into the evaluation. The PT's job is to:

• Over deliver
• Perform the dry needling they expected
• Show the full value of your approach
• Connect the dots between short term relief and long term fixes

Once they experience how different you are from traditional PT they are far more open to plans of care and packages.

❌ What Not to Do With Dry Needling Leads

• Do not correct them on the phone
• Do not explain long clinical reasoning
• Do not debate whether dry needling works
• Do not redirect like an insurance question
• Do not say "just come in and we'll talk about it"

Instead:

• Align with them
• Validate what they want
• Position yourself as the authority
• Lead them into the evaluation

🎯 Why This Unlocks Google Ads Scale

Dry needling keywords have:

• High search volume
• Low competition
• Strong intent

Clinics that master selling these leads can scale to three to five thousand dollars a month in ad spend sustainably and profitably. Clinics that don't make this shift usually shut their ads off and assume Google Ads "don't work."

🤝 Want Help Scaling Dry Needling Ads?

If you want us to run your Google Ads or help you convert dry needling leads more effectively book a strategy call:

https://thepatchsystem.com/demo-schedule

Try Patch AI tools here:

https://thepatchsystem.ai/

If you can master selling dry needling leads you can scale your clinic faster than almost any other ad group. The demand is there. The intent is strong. You just need the right conversation.