The Brief Lab: Helping people become clear and concise communicators

Joe McCormick, founder of The Brief Lab, discusses the importance of clear and concise communication in today's cluttered information landscape. The Brief Lab offers courses to both military personnel and corporate professionals, aiming to teach people how to effectively communicate their ideas. McCormick emphasizes the need for communicators to think about their audience and manage their attention. He also highlights the value of being able to get to the point quickly, as people are constantly bombarded with information and have limited attention spans.