This chapter emphasizes the importance of considering others' schedules and providing less information rather than more in a brief. It also discusses how the order of presenting information can impact audience engagement and retention.
Jacob and Joe sit down with Joe McCormack author of Brief: Make a Bigger Impact by Saying Less and founder of the Brief Lab to discuss the importance of communication for leaders. Listeners will learn why saying less is critical to communicating ideas, how to give better presentations, and how to write better emails
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