Getting Paid What You're Worth: Revenue Tips For Private Practices With Lance Gross

In this episode of the Private Practice Owners Club podcast, Nathan Shields sits down with Lance Gross of GTS Physical Therapy to tackle one of the most overlooked profit killers in private practice: poor revenue cycle management (RCM), leading to sub-optimal revenue and profits.

Lance breaks down how clinic owners can dramatically improve cash flow, revenue, and profitability by tightening up RCM systems—without seeing more patients or working more hours. From monitoring provider billing habits to boosting patient retention and increasing frequency of care, we explore the small tweaks that lead to big financial wins.

If your clinic is bringing in patients but profits aren't where they should be, this conversation will show you exactly where to look and what to change.

Whether you're in growth mode or just trying to stop the bleeding, this episode gives you the tools to take control of your financial future—starting today.

To hear more from Lance and how he grew to 25 clinics in 7 years, join us at the PPOClub Conference in Destin, FL, Oct. 2-4, 2025. Register here - https://ppoclubevents.com/homepage

99.5% of successful owners interviewed on this podcast have at one time or another leveraged a business coach to improve their business. Private Practice Owners Club is coach you need - ppoclub.com