The Daily Trump 2.0: The President’s Affordability Problem
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Jan 30, 2026 
Nate Cohn, chief political analyst at The New York Times who deciphers polls and electoral shifts, breaks down who swung to Trump in 2024 and why. He explores why those gains slipped, how voters define affordability, which big-ticket costs matter most, and whether quick fixes can restore confidence. The conversation spotlights generational divides and who remains up for grabs.
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Broad Early Support Has Eroded
- Trump entered his second term with unusually broad support and hope from voters who expected economic improvement.
- That support has eroded and his approval fell from the high 40s into the low 40s and then to about 40% after one year.
2024 Voter Shifts Were Largely Temporary
- The 2024 gains among young, non-white, lower-income voters have mostly reversed a year into Trump's term.
- Many who swung to Trump appear to have been reacting to Joe Biden rather than permanently shifting to Republicans.
Economy Is The Central Liability
- Voters disapprove of Trump's handling across many issues, but economic concerns and affordability stand out most.
- Defectors from Trump cite the economy far more than other reasons for withdrawing support.