
CFO Weekly A CFO's Perspective for Understanding Operations and Driving Value with Aaron Sallade
Jan 9, 2024
In this discussion, Aaron Sallade, CFO of BiggerPockets and an Army veteran, shares insights about navigating the complex financial landscape. He emphasizes prioritizing revenue over cost-cutting for real impact, outlining strategies like pricing and partnerships. Aaron discusses the importance of understanding operations through collaboration and scenario planning, alongside effective risk mitigation through cyber investment. He highlights the need for a balanced outlook in financial forecasting and the value of small-scale tests to achieve organizational buy-in.
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From Military To Finance To Operations
- Aaron Sallade transitioned from the Army to investment banking, private equity, and then corporate finance to seek deeper operational impact.
- He moved from Newmont Mining to HomeAdvisor and then BiggerPockets to work with faster-growing, mission-driven companies.
Value Comes From Operational Understanding
- True finance value comes from understanding operations and partnering with business owners to test novel ideas.
- Aaron evaluates people, processes, and strategy to find the highest-impact opportunities.
Embed In Operations To Learn Fast
- Sit in operational meetings and run deep dive reviews with each function to learn processes end-to-end.
- Use those relationships to test ideas and provide targeted financial insights to teams.

