Gaining buy-in through testing and data

Amidst a constantly shifting landscape defined by economic flux, geopolitical unrest, fleeting product cycles, and fierce talent competition, businesses strive to stay ahead. At the helm, CFOs wield crucial influence, not merely overseeing financial outcomes but actively driving strategic transformations. As guardians of a company's fiscal health, they proactively shape and steer organizations through these dynamic challenges, ensuring resilience and adaptability in the face of change. 

Aaron Sallade is the Chief Financial Officer at BiggerPockets. He is a seasoned leader with over 15 years of expertise in finance strategy and operations, dedicated to driving value creation. Before joining BiggerPockets, Aaron spearheaded numerous strategic initiatives and pioneered category expansion efforts at Home Advisor. His extensive background includes diverse roles in corporate finance, private equity, and investment banking. Moreover, Aaron is an Army veteran, having served in Bosnia Herzegovina and Afghanistan. Beyond his professional endeavors, he manages a small portfolio of investment properties and cherishes moments with his wife and four kids.

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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

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