The Kelly Roach Show 1173. Event Marketing Strategies: How to Increase ROI and Engagement From In-Person Events
In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they’re doubling down on for the future.
From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn’t, and how you can apply these lessons to your own events.
You’ll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI.
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10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation.
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12:00: The 7 key innovations Kelly’s team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building).
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16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments.
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19:00: Upcoming events you can attend
Resources:
Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead
Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w
Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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