Email marketing the proven strategies for engagement, retention & winback success In this podcast, Susan discusses the effectiveness of email marketing, highlighting that there are over 4.5 billion email users worldwide with a daily volume of 347 billion messages, and that 88% of people check their emails multiple times a day, with 65% opening them on mobile devices. She noted that the average open rate is 24%, and automated emails drive 320% more revenue than non-automated messages, with a return on investment ranging from $36 to $42 for every $1 spent. Susan emphasised theimportance of personalisation and engagement in email campaigns, suggesting using short, clear subject lines, tailoring content to user preferences, and optimising emails for mobile devices to increase open rates and reduce unsubscribes.
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