Taking a leap of faith is never easy. If you’ve ever thought about starting a newsletter, what’s holding you back? Whether it’s your grueling 9-5, the daunting task of building a website, or starting with zero followers, there always seems to be something standing in the way.

But, as Daniel Beasley says, take it one small step at a time. Director of Customer Experience at ConvertKit and former business owner, Daniel has always juggled lots of ideas. When he came up with the idea to create content about remote work and traveling post-pandemic, he knew that starting small and focusing on adding value would allow his side hustle to grow without becoming overwhelming.

In this episode, Charli, Miguel, and Daniel discuss steps for starting a newsletter, overcoming the hurdles of a side hustle, and the features that make newsletters fun and valuable resources for your subscribers.

“Most people have a thousand ideas, and all the ideas equal, ‘how do I make money from it?’ And so what I want to do with this is actually switch that mindset and say, ‘how do I create value?’” ~ @danielbeasley

Main takeaways

[10:32] If you’re thinking of starting a newsletter, curating content is a great place to start. Newsletters with curated lists are invaluable because they cut through the information-saturated web.
[16:28] Make your newsletter something you would click on and something you would be excited to engage with, not just what you think people want.
[23:01] You don’t need lofty goals when you’re first starting a newsletter. Your initial goals should be to stay consistent and to slowly try new things with a growing audience.
[27:01] All you need to get started with a newsletter is a landing page. Don’t worry about creating an entire site right out of the gate.

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Episode 152: Moments that Matter