Inside NCSoft: Strategy, Partnerships, and Korean Gaming Trends

To kick off the new year, host Alexandra Takei, Director at Ruckus Games, interviews Songyee Yoon, former President and Chief Strategy Officer of NCSoft and now founding partner at PVP Ventures, which recently raised a $100M fund to invest in AI startups.

They explore NCSoft’s transformation from its early days to a global gaming powerhouse, focusing on strategic pivots like transitioning from subscription models to free-to-play, embracing mobile gaming, and forging key partnerships with Tencent and others. Songyee shares her perspective on Korean gaming culture, from the role of PC cafés to transmedia collaborations, and how they shaped NCSoft’s growth. She discusses lessons learned from her tenure, including navigating challenges in organizational change and adapting to technological shifts.

The episode also dives into broader trends like casualization, Korea’s bullish stance on blockchain, and the global influence of Korean entertainment on gaming. Songyee closes by sharing her predictions for 2025, NCSoft’s future, and opportunities in Korea’s gaming market, while offering insights on applying her experience to venture capital. This episode is a must-listen for those interested in strategy, innovation, and the Korean gaming industry!

We’d also like to thank Reforged Labs for making this episode possible. This YC startup automates the traditionally costly and time-consuming ad production process, delivering high-quality, cost-effective video ads in under 24 hours – and it’s all powered by a proprietary AI engine trained on thousands of successful game ads. Learn more: https://reforgedlabs.com/?utm_source=newsletter&utm_medium=email&utm_campaign=naavik_promo&utm_id=naavik+promo&utm_term=newsletter&utm_content=october30.

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Sound design by Gavin Mc Cabe.