The GaryVee Audio Experience Hacking Global Attention w/ Nicky Jam
Dec 16, 2019
In this conversation with Nicky Jam, the world-renowned reggaeton artist, he shares his journey of crafting authentic connections in music. He highlights the importance of engaging local audiences with relatable narratives. Nicky discusses breaking barriers in the reggaeton scene through strategic collaborations and staying true to oneself. The duo also critiques the disconnect between brands and Spanish music, urging for genuine representation. Themes of personal growth, mental health, and cultural dynamics in the industry are explored, making for an insightful dialogue.
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Transcript
Episode notes
Colombian Dream
- Nicky Jam moved to Colombia to revive his career.
- He focused on connecting with the local audience, creating videos about his life there.
Nurture the Base
- Gary Vee advises Nicky Jam to maintain his connection with Colombia.
- He suggests creating a holiday around the anniversary of his first Colombian video.
Annual Celebration
- Gary Vee suggests Nicky Jam turn the anniversary of his first Colombian upload into a holiday.
- He recommends holding a free concert annually to commemorate the date.