Out-Value, Not Out-Volume: Ethical Sales in Modern Rehab

In today’s episode, we tackle one of the biggest tensions modern clinicians face:

How do you keep your schedule full and patients engaged without fear-mongering or overselling?

I share how to reframe “sales” from manipulation to alignment, why selling your services is an ethical obligation, and how to transition from just treating pain to guiding patients toward long-term health and resilience.

If you’ve ever felt stuck between wanting to do right by your patients and keeping your business thriving — this one’s for you.

➡️ Learn how to out-value, not out-volume, the competition.
➡️ Find out why selling real wellness is the future.
➡️ Hear real-world strategies to build relationships, not dependency.

**Timestamps**
00:00 Introduction and Episode Overview
00:09 Listener's Message and Common Struggles
00:44 Reframing Sales in Healthcare
01:10 Personal Journey with Sales
02:20 Ethical Sales and Value Exchange
04:54 Challenges with the Fix Model
07:13 Broadening the Scope of Care
14:08 Practical Tips for Ethical Sales
17:12 Conclusion and Call to Action

Subscribe for more episodes:  https://youtube.com/@modernpainpodcast

Connect with me:
Website: https://modernpaincare.com
Instagram: @modernpaincare
Email: mark@modernpaincare.com

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Modern Pain Care is a company dedicated to spreading evidence-based and person-centered information about pain, prevention, and overall fitness and wellness