The Joe Pomp Show #127: DraftKings CEO on competition, profitability, content partnerships and the future of sports betting
Mar 17, 2023
DraftKings CEO, Jason Robins, discusses mobile sports betting expansion, content partnerships, future of microbetting, stock price fluctuations, customer acquisition strategies, challenges in US sports betting expansion, and more.
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Efficiency As A Strategic Advantage
- DraftKings shifted investor messaging from pure growth to efficiency and profitability in 2022.
- Jason Robins says efficiency is a competitive advantage in higher-cost capital environments.
National Ads Compress State Launch Costs
- National advertising now makes state launches faster and cheaper to scale.
- Robins says national reach reduces the need for prolonged expensive local spending.
Prune Inefficient Marketing Deals
- Reassess marketing partnerships and drop or right-size inefficient deals.
- Robins recommends reallocating spend to the 20–30% most impactful channels.