Challenges and Opportunities in U.S. Sports Betting Expansion

The chapter explores the complexities of entering the New York market for sports betting, touching on regulatory uncertainties and potential legislative changes. It also discusses the challenges faced in California, Texas, and Florida, the evolving societal attitude towards sports betting, the importance of high-margin products like parlays, the significance of real-time data, the division of revenue between iGaming and sports betting, and the competitive landscape within the industry.