
Wild Hearts From zero to US$6.2 Billion: Lucy Liu on the Airwallex strategy that broke global payments
Oct 14, 2025
Lucy Liu, co-founder of Airwallex, shares her journey from opening bank accounts worldwide to transforming fintech. She reveals how a bold bet on infrastructure paved the way for rapid growth, achieving $200 billion in transactions annually. Lucy highlights the wisdom behind building multiple products simultaneously, hiring for intellectual curiosity, and maintaining speed while expanding to 1,800 employees. She emphasizes resilience over perfection and envisions Airwallex's future as a leader in global finance, integrating AI to support decision-making.
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Early Years Of Hard, Uncertain Building
- Lucy Liu recalls starting Airwallex in 2015 and not seeing meaningful revenue until 2018.
- For three years they burned money, threw away a product, and relied on an ambitious vision to keep going.
Platform Infrastructure Multiplies Growth
- Building platform infrastructure first enabled scalable growth years later.
- Cross-selling succeeded because customers use multiple products on a unified platform.
Build Complementary Products Together
- Do build complementary products simultaneously when they form two ends of the same cycle.
- Cross-sell and upsell become easier when customers can adopt multiple integrated products.
