The Line The Curvy Line
Apr 13, 2021
Sean Gallagher, a D.C.-based science advocate and brother of Eddie Gallagher, and Andrea Gallagher, a branding consultant and founder of The Better Business Babe, dive into a gripping discussion about the realities of war and justice. Andrea shares her bold approach to controlling the narrative during her husband's war crimes allegations. They explore the concept of the 'curvy line' in combat ethics, the internal conflicts within the SEALs community, and how political support and strategic branding played pivotal roles in shaping public perception.
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SEAL Ethos vs. Media Exposure
- The SEAL ethos forbids advertising one's work but media exposure after the bin Laden raid shifted that culture.
- That shift created incentives for publicity and a split between quiet professionals and cashing-in operators.
NCIS Raid And First Interrogation
- NCIS raided Andrea Gallagher's house while only her kids were home and she was briefly interrogated at the scene.
- She describes the experience as surreal and immediately learned her husband was accused of killing an ISIS prisoner.
Targeted Branding To Mobilize Support
- Identify and target an audience that will mobilize support and donations quickly.
- Use polished branding, tailored messaging, and merchandise to attract high-dollar advocates and media attention.
