PART 2 - Roz Campbell from Tsuno on dealing with an unexpected offer to sell her business.

@RozCampbell is the #founder of @Tsuno a #socialenterprise that sells #bamboofiber #sanitarypads liners and #organic #cottontampons. Tsuno sells via retailers around the country and internationally, and online direct to the consumer through the business website. Half of the profits go to @OneGirl who send girls to school in #SierraLeone

Her business started in 2011 while studying Industrial Design at @RMIT in Melbourne and being on a  traditional professional trajectory to #designfurniture. But an incident in Europe while on a study tour changed that.  She got her period and asked a European friend if they a pad or a tampon? Her friend told her she did not use those and what followed was an education about the #menstrualcup. 

In this episode we cover;

• her personal experiences and lessons learned after she considered, and ultimately declined, an  unexpected offer to sell a share of her business
• getting really excited about this concept of a #reusableproduct, that you only have to buy once every ten years, that was also really good for the #environment
• getting inspired and getting back to Australia to get started
• launching in 2014 with a #crowdfundingcampaign - like a big community project
• #sustainability
• the work #onegirl does to get more #girls to #school who were not able to go to school because of a various number of reasons - #poverty #periods
• a program called #LaunchPad
• dealing with someone essentially knocking on the door and saying, "they really like your business, and we would like to buy in?"
• #exitstrategy #exitplanning
• #bigquestions;
  • your strengths
  • why things are not changing fast enough
  • could bringing someone else on board make it better
  • could hand this over to someone else
  • what can I do next if I handed "my baby" over
• #offmarketsales
• #emotionsinbusiness
• trying before buying (coming up with an agreement to try working together for three months before selling)
• @kerrcapital #businessownersdiagnostic
• seeing your business through the eyes of a buyer
• getting increased #businessvalue from making the business less dependent on the owner
• realising your business is an investment and cultivating value

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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au