6 Figure Creative #364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox
May 27, 2025
Is your portfolio a chaotic mix or a stunning showcase? Discover why a cluttered collection can send potential clients running. The speaker likens oversaturation to a Cheesecake Factory menu, stressing that less is often more. Learn how to transform your work into a focused, quality highlight reel that builds trust. Practical strategies are shared to help freelancers curate portfolios that truly resonate with clients, ensuring they say 'yes' instead of 'next!' Tune in for insights on refining your sales tool.
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Brian's Cheesecake Factory Anecdote
- Brian Hood shares his personal Cheesecake Factory experience highlighting the overwhelming 21-page menu.
- Despite the menu overload, the restaurant's huge variety keeps it wildly profitable, drawing huge crowds.
Portfolio Paradox Explained
- Freelancers mimic Cheesecake Factory by overloading portfolios to appeal to everyone, which backfires.
- A cluttered portfolio signals desperation and confusion, driving clients away instead of attracting them.
Wedding Photographer Portfolio Example
- Brian Hood compares focused wedding photographer portfolios with broad portfolios including various types of work.
- The focused wedding portfolio is more hireable despite the broad one being more "impressive" by variety standards.