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Leveling Up with Eric Siu
How to Market a Unique Product When There's No Current Product-Market Fit
Mar 1, 2020
Hubert Palan, Founder and CEO of productboard, shares how winning the TechCrunch Startup Battlefield competition propelled the company, his advice on creating great products, and how he introduced a new concept. They discuss challenges of launching a new product management system, growth strategies, importance of customer feedback, and strategic elements in product management for success.
20:04
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Quick takeaways
- Creating a new category requires educating the market and establishing a distinct market presence.
- Achieving product-market fit involves iterative processes, feedback collection, and strategic customer acquisition.
Deep dives
Hubert Pelan's Journey to Creating Productboard
Hubert Pelan, the founder and CEO of Productboard, shared his background journey from being a product manager to creating Productboard. Originating from Prague, he identified the lack of specialized tools for effective product management, leading him to develop a platform that centralizes feedback, aids in understanding user needs, and streamlines product decision-making.
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Discover
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