The marketing skills you need to succeed today

There has been nothing short of an intense debate about the marketing skills needed for career success today.

• Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money.
• In an excellent and thought-provoking post, the brilliant Christopher Penn scolds the profession for falling behind, and warns that we need to keep up with topics such as cloud computing, mobile development, and integration software to be relevant.
• Unilever CMO Keith Weed claims there is a "lost generation" of marketers in their 30s and 40s who are unprepared to lead digital brands and are faking their way through.
• Still other marketing leaders such as Allison Dew, a senior VP at Dell, references a new workforce study when she says the 400 people on her marketing team better be steeped in marketing fundamentals and possess an ability to solve problems, not be masters Snapchat.

It has been more than two years since Tom Webster and I discussed this topic on our podcast and with the rate of change in the industry, we thought it was time to bring some attention to the issue. In the latest episode of The Marketing Companion we dissect the state of the marketing nation and explore the marekting skills needed to prevail in our field today. Ready for this? Here we go! Disclosure: Dell Technologies is mentioned in this post and podcast. Dell compensated me to attend its Dell World event in 2016 but exerts no editorial control over content I post.

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com,

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