Big Business Mistakes

Marketing Mishaps: Turning Mistakes into Masterpieces for Business Growth

Mar 21, 2023
Dive into the world of marketing missteps where the hosts reveal the blunders that stunted their growth. They discuss the power of being controversial in your messaging and how deleting a viral video can be a costly mistake. Discover the pitfalls of overestimating demand and why focusing on a core product enhances customer loyalty. With insights into audience engagement and the importance of creative freedom, this conversation transforms mistakes into powerful lessons for any business.
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ADVICE

Review Content Monthly

  • Review your content performance monthly to keep up with what converts.
  • Avoid sticking to a content strategy that worked in the past but no longer resonates.
INSIGHT

Quality Beats Quantity

  • Focusing on quality over quantity yields better marketing results.
  • Quantity goals help experiment, but quality drives engagement and revenue.
ADVICE

Know Audience Preferences

  • Understand how your audience prefers to consume content and double down on that format.
  • Avoid producing unwanted formats just to diversify your content mix.
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