In this episode Brandon and Kaelin talk about what marketing mistakes crippled their growth in business.
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I Can't Believe They Said That:
“One of the most powerful things that you can do in marketing is be controversial.” -BP
“When you sell out, you sell out.” - BP
“What's even better than Chat GPT is words that you're customers are actually using.” - BP
Key Moments:
Having a polarizing opinion in marketing today will take you farther than choosing to take a nutral stance when it comes to your beliefs. (18:55)
Staying fresh when talking about the same topic many times. (43:04)
The Mistakes:
Mistake 1: Falling out of touch with what forms of content that are converting. (04:11)
Mistake 2: Deleting a viral video that helps you identify the potential or existing customers that align with you. (15:40)
Mistake 3: After developing your business’s first successful product or program, building and launching new ones is a poor strategy to growing and scaling the current business model. (21:04)
Mistake 4: Overestimating demand while using the strategy of selling out of what you are offering. (29:07)
Mistake 5: Trying to guess what your customers want. (35:09)
Mistake 6: Putting creatives in a box as a leader. (50:30)
