Episode 145: How to Go Fractional as a PMM Consulting, Pricing & Pipeline

Product marketers are going solo in record numbers. In this #TheGTMPack episode, host Justin Dorfman sits down with Adam Smith (aka Adam Anthony Smith) to unpack what it really takes to build a successful product marketing consulting practice - from deciding to go independent, to pricing, standing out in a crowded market, and balancing delivery with biz dev.If you’re a PMM eyeing fractional work (or already juggling clients), this one’s packed with hard-won, practical advice.What you’ll learnHow a non-linear path (design agencies to adtech to Web3) builds PMM superpowersWhen to make the jump to consulting - and what to expect in year onePricing & rate-setting: where to get real benchmarks (without race-to-the-bottom sites)Standing out: why referrals over awards, and how to earn themCapacity management: time-blocking, context switching, and saying “not now”Tools & stack: time-tracking, AI for competitive intel/org charts, and simple ops that scaleChapters00:00 Intro & why PMMs are going fractional00:43 Adam’s path: design to agencies to PMM03:20 Agency lessons that translate to PMM06:30 Web3/Coinme & the leap to consulting08:24 Making the jump: risks, mindset, Plan B10:52 Skills that matter: adaptability, empathy, compartmentalizing12:35 Pricing & communities to benchmark rates15:59 Stand out with referrals (not awards)18:21 Time-blocking & protecting delivery time20:59 Keep the pipeline warm without burning out22:57 Tools: Toggl/Hubstaff, ChatGPT/Claude/Perplexity24:55 Where to connect with Adam + he’s taking new projects25:24 Shoutouts & closeTools & resources mentionedTime tracking: Toggl, HubstaffAI helpers: ChatGPT, Claude, PerplexityCommunities: LinkedIn groups for fractionals, relevant subreddits & Telegram groups (esp. Web3)Connect with Adam🔗 LinkedIn: search “Adam Anthony Smith” https://www.linkedin.com/in/adamanthonysmith/ShoutoutsElise, Hattie the PMM, and Zach Roberts all making waves in the PMM world.—If you enjoyed this, hit Subscribe and drop a comment with your biggest question about going fractional as a PMM.#ProductMarketing #FractionalPMM #Consulting #B2BMarketing #GTM #TheGTMPack