Ed Kless: Profit Is a Result. Flourishing Is the Purpose | The Disruptors

In the age of AI, conversations, not calculations, will define the future of the profession.

The Disruptors
With Liz Farr

Ed Kless believes accountants can do much more than monitor the numbers. Together with Ron Baker, their latest venture, Threshold, is a community that aims to support professionals in facilitating transformations in their customers. As Kless explains, transformations occur when someone makes lasting changes in one or more of the domains of human flourishing.  

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“The purpose of business is to promote human flourishing. Profit is the result of a business. And there's nothing wrong with that,” Kless says. “I think profit is good, but it's the result. It's not the purpose.” Drawing from Benjamin Franklin and economist Russ Roberts, Kless explains that human flourishing has four domains: making people healthier, wealthier, wiser, or helping them live with more purpose.  

When accountants work with customers across these four domains, they are not merely providing accounting services but are also facilitating transformations. In a recent episode of The Disruptors, Ron Baker explained Joe Pine’s model for economic value, which Pine described in his earlier book, “The Experience Economy.” In this model, transformations are the most valuable of economic offerings.