The Art of Selling Online Courses 214 1-2 Hours a Day to a Six-Figure Side Business
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Dec 16, 2025 Michael Kilkelly, founder of Arch Smarter and a senior BIM developer, shares how he turned his course business into a six-figure success while working a full-time job. He discusses his unique journey, revealing how a day job enhances his course content. Michael also explains his innovative approach to cutting course setup time to just 10 minutes, leveraging AI for efficiency. With a focus on simplifying course formats, he emphasizes a 'less is more' philosophy, aiming to streamline processes and boost student engagement.
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Taught Himself To Survive Layoffs
- Michael taught himself programming during a crushing workload to avoid 70β80 hour weeks.
- That skill saved his job during the 2008β2009 layoffs because he made himself irreplaceable.
Day Job Improves Course Quality
- Michael keeps a full-time job while running his course business because the day job feeds course content and validation.
- Teaching what he practices removes imposter syndrome and improves course relevance.
Work 1β2 Hours Daily Consistently
- Carve out small daily blocks to run a course business while working full time.
- Use weekends for bigger updates and scale time around launches when needed.