This interview covers a wide-ranging set of topics including:

• marketing dev tools to engineers,
• building delight & whimsy into your product,
• how to develop the right company culture,
• the extremely important but often overlooked topic of founder burnout and mental health,
• and even escape rooms and sitcoms.

Chapters:

(01:59) What is ReadmMe?

(05:17) Finding inspiration to start ReadMe

(07:35) Key takeaways from selling developer tools

(19:09) Navigating priorities: balancing indirect benefits

(22:28) Fundraising from a new perspective

(27:39) Building the right culture: choosing the right people

(29:13) Pitfalls in cultivating company culture

(31:54) Hiring lessons learned from Mozilla

(34:57) A thoughtful approach to founder burnout

(46:18) Lightning Round

Guest Contact Info:

www.readme.io⁠⁠

greg@readme.io

⁠⁠twitter.com/gkoberger

Additional Resources:

Mental health is a topic that is very personal to me and something that we need to put a little more emphasis on in the hard-driving world of startups. Coincidentally, Andy Johns was on Lenny's Podcast earlier this week talking about this very topic. I found it to be super meaningful and I highly recommend it. Here's a link to that episode: ⁠https://www.lennyspodcast.com/when-enough-is-enough-andy-johns-ex-fb-twitter-quora/⁠

API Mixtape: https://youtu.be/uArKt9DPSgY?

Sponsor:

This podcast is brought to you by ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to ⁠⁠⁠⁠⁠grwth.co⁠⁠⁠⁠⁠.

Get in touch with Mosheh:

⁠⁠⁠⁠⁠linkedin.com/in/moshehp⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/MoshehP⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@pmfpod.com

⁠⁠⁠⁠⁠⁠www.pmfpod.com