Product Market Fit Ep45: Dev Tools, Magic, and Founder Burnout; w/ Gregory Koberger, Founder & CEO, Readme.io — Product Market Fit podcast (startups | tech | AI | growth)
This interview covers a wide-ranging set of topics including:
- marketing dev tools to engineers,
- building delight & whimsy into your product,
- how to develop the right company culture,
- the extremely important but often overlooked topic of founder burnout and mental health,
- and even escape rooms and sitcoms.
Chapters:
(01:59) What is ReadmMe?
(05:17) Finding inspiration to start ReadMe
(07:35) Key takeaways from selling developer tools
(19:09) Navigating priorities: balancing indirect benefits
(22:28) Fundraising from a new perspective
(27:39) Building the right culture: choosing the right people
(29:13) Pitfalls in cultivating company culture
(31:54) Hiring lessons learned from Mozilla
(34:57) A thoughtful approach to founder burnout
(46:18) Lightning Round
Guest Contact Info:
Additional Resources:
Mental health is a topic that is very personal to me and something that we need to put a little more emphasis on in the hard-driving world of startups. Coincidentally, Andy Johns was on Lenny's Podcast earlier this week talking about this very topic. I found it to be super meaningful and I highly recommend it. Here's a link to that episode: https://www.lennyspodcast.com/when-enough-is-enough-andy-johns-ex-fb-twitter-quora/
API Mixtape: https://youtu.be/uArKt9DPSgY?
Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.
To learn more and book a free consultation, go to grwth.co.
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