Some Future Day

How AI Impacts the Luxury Fashion Industry | David Klingbeil & Marc Beckman

Jan 14, 2025

David Klingbeil, Founder and CEO of Submarine.ai and NYU professor, dives into AI's game-changing role in the luxury fashion industry. He discusses how AI can enhance brand-consumer relationships and revolutionize trends, while balancing innovation with the essential human touch. Klingbeil also highlights the rise of virtual influencers, AI in luxury wellness, and the importance of authenticity in pre-owned luxury goods. With practical insights and caution about risks, this conversation peels back the layers of luxury's future.

01:19:37

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Episode guests

David Klingbeil

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Quick takeaways

AI is transforming the luxury sector by enhancing brand storytelling and enabling personalized consumer engagement through innovative technologies.

The relationship between technology and trust is crucial, with AI improving transparency and helping combat counterfeiting via solutions like blockchain.

Data analytics driven by AI empowers luxury brands to swiftly identify trends and adapt their marketing strategies, ensuring competitive relevance.

Deep dives

The Impact of AI on the Luxury Sector

Artificial intelligence is poised to revolutionize the luxury sector by enhancing brand storytelling and consumer engagement. Brands that embrace AI can leverage innovative technologies for augmented storytelling, creating richer narratives around their products. This shift will redefine how consumers interact with luxury items, transitioning from traditional marketing to more interactive and personalized experiences. AI's ability to analyze consumer data will empower brands to anticipate trends and preferences, leading to increased customer loyalty and market relevance.

Intro

5min

The Evolution of AI: Realism vs. Hallucination

2min

Exploring Text-to-Video Tools for Luxury Fashion

2min

AI Insights for Luxury Brands

12min

AI's Role in Luxury Fashion and Creative Expression

22min

The Rise of Virtual Influencers in Luxury Fashion

12min

AI Meets Luxury Wellness

25min

Will Gucci take off? Is Hermes dead in its tracks? Artificial intelligence is a superpower that will launch the luxury sector into the stratosphere, but only for brands wise enough to embrace the new technology now.

David Klingbeil is the founder and CEO of Submarine.ai and a professor at New York University who specializes in the luxury sector. Who better to break down the opportunities and threats which exist perfectly at the intersection of AI and luxury than David? Nobody!

On this episode, Mr. Klingbeil weighs in on how AI will transform the relationship between luxury houses and consumers vis-a-vis new hardware, AI-augmented storytelling, fashion robots, and of course - they gotta pay! - cryptocurrency.

Klingbeil highlights the potential for AI to revolutionize how luxury brands identify trends, create content, and improve customer service, while also addressing the challenges and risks associated with AI adoption.

The episode offers a deep dive into the intersection of technology and luxury, featuring real-world examples and future predictions.

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Episode Links:
David on LinkedIn: https://www.linkedin.com/in/davidklingbeil
Twitter: https://x.com/DAKlingbeil

Website: https://submarine.ai/

To join the conversation, follow Marc Beckman here:

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