Some Future Day

How AI Impacts the Luxury Fashion Industry | David Klingbeil & Marc Beckman

Jan 14, 2025
David Klingbeil, Founder and CEO of Submarine.ai and NYU professor, dives into AI's game-changing role in the luxury fashion industry. He discusses how AI can enhance brand-consumer relationships and revolutionize trends, while balancing innovation with the essential human touch. Klingbeil also highlights the rise of virtual influencers, AI in luxury wellness, and the importance of authenticity in pre-owned luxury goods. With practical insights and caution about risks, this conversation peels back the layers of luxury's future.
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INSIGHT

AI Adoption: Gradual Then Sudden

  • AI technology followed a pattern of gradual gradual, then sudden adoption much like Hemingway's quote on bankruptcy.
  • AI's recent rapid acceleration is built on decades of prior development and experimentation.
ADVICE

Experiment With Accessible AI Tools

  • Luxury brands should experiment with user-friendly AI content creation tools like Runway ML and Pika.
  • They should also explore open source AI models on platforms like Hugging Face for creative innovation opportunities.
ANECDOTE

Submarine.ai Tracks Luxury Trends

  • Submarine.ai watches millions of luxury videos to identify trends and insights instantly.
  • This helps luxury executives understand emerging trends without waiting for slow manual data analysis.
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