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How AI Impacts the Luxury Fashion Industry | David Klingbeil & Marc Beckman

Some Future Day

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The Rise of Virtual Influencers in Luxury Fashion

This chapter delves into the growing trend of virtual influencers in the luxury fashion sector, examining their role in marketing and consumer engagement. It highlights the potential of AI and personalized experiences to transform the shopping landscape and bridge the gap between exclusive luxury and the broader consumer base.

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