Morning Brew Daily Musk v. Altman Gets Fiery & Coca-Cola’s Cash Cow is…Milk?
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Feb 12, 2025 Elon Musk's controversial bid to take control of OpenAI ignites a fiery feud with Sam Altman, sparking heated discussions about the future of AI. Coca-Cola proves its mettle with impressive earnings, but Wall Street is left craving more from their milk venture. The literary scene faces upheaval as a prominent publisher moves away from book blurbs, raising questions about marketing strategies. Meanwhile, bizarre corporate shifts and unusual public challenges, like fatbergs, add a humorous twist to the day’s headlines.
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Musk's OpenAI Bid
- Elon Musk made an unsolicited bid to buy OpenAI for nearly $100 billion.
- This move disrupted Sam Altman's plans to convert OpenAI into a for-profit entity.
OpenAI's Complex Restructuring
- OpenAI's complex restructuring involves a $500 billion data center project and a $40 billion funding round.
- Elon Musk's bid complicates these efforts by setting a public floor price, potentially increasing costs for Altman.
Coke's Milk Strategy
- Coca-Cola's Fairlife milk, a high-protein, low-sugar, lactose-free option, has become their fastest-growing US brand.
- This success demonstrates Coke's diversification beyond soda into broader beverage categories.