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4min chapter
Musk v. Altman Gets Fiery & Coca-Cola’s Cash Cow is…Milk?
Morning Brew Daily
The Blurb Economy: Challenges and Changes
This chapter examines the evolving role of book blurbs in the publishing industry, focusing on the recent shifts in publishers' attitudes and the challenges faced by authors. It explores the arduous process of collecting blurbs, the implications for marketing and visibility of lesser-known authors, and the ironic perception surrounding books without endorsements.
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